Experienced Faculty
Experienced Faculty
Learn directly from entrepreneurs, investors, and industry leaders

Joyce Ang
Director SJ Digital Media Solutions
Featured in UK - The Financial Times, Singapore - The Straits Times & Full Page in The Business Time under SG60 Singapore Editions

Dane Soh
Director SJ Digital Media Solutions
Featured in UK - The Financial Times, Singapore - The Straits Times & Full Page in The Business Time under SG60 Singapore Editions

Sky Fam
Snatch Jobs Singapore, Director
Featured in The Straits Times

Marcus Goh
Meta Robotics, Director
Robotics School Franchise

Benjamin Ng
Director
Aquila Ascension Academy
SJ ENTREPRENEURSHIP
PROGRAMME
Empowering aspiring entrepreneurs with the knowledge and tools to launch successful businesses

About the Programme
The SJ Entrepreneurship Programme is a 4–5 day intensive for aspiring entrepreneurs to transform ideas into real businesses. Through expert-led training, mentorship, and hands-on immersion, participants gain full business readiness with websites, pitch decks, and sales strategies. The programme, valued at over SGD 50,000 but offered at SGD 8,000, also provides global networking, shadowing opportunities, and pathways to international growth.

Why Enrol Our Programme
Participants gain skills, experiences, and opportunities that drive success and innovation in global entrepreneurship.

Led by Millionaire
Business Owners
Learn from entrepreneurs who grew businesses from zero to GST in under a year.

We Design a Sure-Win Business Model for You
Receive a proven, tailored business model to maximize your chances of success.

We Help You Close the First Deal
Hands-on support to secure your initial sale and gain real-world traction.

Ready Access to our
Business Network
Connect instantly with a network of industry leaders, investors, and global entrepreneurs.

Branding & Marketing Covered
Get your website, sales deck, videos, and marketing assets professionally crafted.

Lifetime Business Support & Membership
Enjoy ongoing mentorship, resources, and community access for long-term growth.
Our Programmes

This 5-day intensive course equips aspiring entrepreneurs with essential knowledge and practical skills to start and run a successful business. Participants explore business models, digital strategies, O2O approaches, and gain real-world insights through SME visits. By the end, they will be ready to turn their ideas into profitable ventures.
Topics Covered:
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Why some businesses are highly profitable while others struggle
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Understanding CEO compensation in loss-making companies
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The phenomenon of loss-making companies securing large IPOs
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Steps to starting your business the right way
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Identifying and selecting profitable business ideas
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Overview of different business models
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Strategies for opening opportunities and securing initial funds
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Resources management and goal-setting
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Mapping out a business model
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Market identification
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Customer segmentation
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Strategic planning
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Branding and marketing strategies
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Business expansion plans
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Exit strategies
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Activities:
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Case studies of successful and struggling businesses
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Group discussions and brainstorming sessions
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Practical exercises on identifying market opportunities
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Day 2: Digital Brand Presence Topics Covered:
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Importance of Online-to-Offline (O2O) strategies
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Setting up a digital brand presence
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Website development basics
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Social media marketing and advertising
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Creating effective marketing collaterals
Day 3: Leveraging Technology Topics Covered:
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Leveraging AI technologies for business efficiency
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Platforms for digital marketing and branding
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Cutting down manpower needs and increasing turnaround time
Activities:
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Hands-on website development workshop
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Social media campaign creation
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Designing marketing collaterals
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Utilizing AI tools for marketing automation
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Topics Covered:
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Observing day-to-day operations in various industries
Activity:
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Spend a day in one of the following SME companies:
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Tech
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HR recruitment
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Consultancy agency
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Marketing agency
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Automotive workshop
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Financial institute
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Arts & culture studio
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Events management
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Manufacturers
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Participants will choose a company and spend the day observing operations, interacting with staff, and understanding business functions in a real-world setting.
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Topics Covered:
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Strategies for making your first sales
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Hands-on sales techniques
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Practical sales exercises
Activities:
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Live sales pitches and feedback sessions
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Developing a sales strategy for your business
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By the end of Day 5, participants will have had the experience of making their first sales, with guidance and feedback to refine their approach.
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Experienced Faculty
Learn directly from entrepreneurs, investors, and industry leaders
Joyce Ang
Branding & Internationalisation

Benjamin Ng
Finance & Coaching

Sky Fam
Expansion & Exit
Strategies


Dane Soh
Business Strategy & Marketing

Marcus Goh
Scaling & Monetisation

Fabian Yeong
Regional Business
Associates
Register
Your Spot
SGD 8,000 per participant
4-day intensive + mentorship + internship (shadowing)
Register Your Spot
SGD 8,000 per participant 4-day intensive + mentorship + internship (shadowing)
Register Your Spot
SGD 8,000 per participant 4-day intensive + mentorship + internship (shadowing)
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