SJ Proprietary
4-Phase Framework
SJ Proprietary 4-phase Framework is designed to guide businesses through every step of brand building and overseas expansion—clearly, strategically, and effectively.
What makes Our Approach Deliver Real growth?
Our approach deliver real growth in its clear structure and relentless focus on measurable outcomes. Our proven business methodology helps companies build strong brand foundations and scale internationally through a structured, results-oriented journey. It begins with brand development and the strengthening of brand equity, followed by enhancing digital capabilities to enable scalable growth.
Our Services
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Brand Audit
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Brand Strategy Roadmap
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Brand Identity & Portfolio
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Marketing Strategy Roadmap
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Marketing Framework
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Training Workshop
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Business Model Innovation (BMI)
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Digital Transformation & Process Automation Strategy
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Operational Excellence & Organisational Optimisation
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Go - to - Market (GTM) Strategy & Market Feasibility Planning
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Business Explainer Video & Corporate Deck Development
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Creation of 25 Tailored Company Profiles
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Scheduling of Business Flights & Appointment Arrangements
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In-Market Business Matching with 8-10 Qualified Leads
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Post-Negotiation & Agreement Support
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Meeting Summary Documentation
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Market Immersion & Lead Profiling
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Lead Farming & Initial Outreach
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Follow - Up & Appointments Setting
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Lead Activation & Offer Introduction
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Pipeline Refresh & Re-Engagement
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Strategic Pitch Refinement & Offering Expansion
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Weekly, Monthly & Final Reporting
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Dedicated Manpower & Project Management Support
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Phase 1 — Building Brand Foundation
In today’s competitive landscape where many businesses offer similar products and services, true differentiation lies in brand equity. To stand out and attract the right audience, a company must first establish a strong brand foundation—clarifying its identity, values, and market position. Strengthening this foundation enables the business to drive brand equity, creating a distinct, trusted, and memorable presence. A solid brand not only builds credibility but also becomes essential in penetrating new markets and effectively acquiring target customers from the outset.
Building Brand Foundation for Impact Rank
Our Approach:
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Full Brand Audit Across Singapore x Malaysia Operating Facilities
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Facility Assessment – Reviewing 100,000 sqft factory operations, enhancing brand experience & product quality.
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Green Label Certifications – Assisting with SGLS & ISO 14001, ISO 9001, ISO 45001 compliance.
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Brand Strategy Development – Crafting a refreshed identity & vision.
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Go-to-Market – Expanded reach beyond local markets.
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Marketing & Digital Transformation – Strengthening global presence & strategy.
Building Brand Foundation for Forte Reno Supplies
Our Approach:
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Full Brand strategy development to align with business goals and create a clear path for growth.
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Brand identity and guideline development to ensure consistency and effective brand communication across all touchpoints.
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Marketing and digital transformation through digital assets, including website development and e-catalogues, to strengthen global presence and strategy.
Phase 2 — Overseas Business Matching
Before entering a new market, it is neither practical nor strategic to immediately incorporate a company in every country. Instead, engaging in Overseas Business Matching is a critical first step. This process allows us to assess market suitability by connecting your business with potential partners, customers, and opportunities. Through targeted B2B engagements, we validate demand and generate real sales—ensuring the market holds revenue potential. This approach offers tangible proof of commercial viability before making deeper investments in market entry.
Overseas Business Matching for Guardian Jewels in Hong Kong
Our Approach:
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Strategic Partner Profiling – Identified target partner profiles aligned with Guardian Jewels’ refreshed brand narrative and growth markets.
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Market Outreach & Engagement – Conducted targeted outreach in Singapore and Hong Kong to engage potential collaborators with brand-aligned synergies.
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Curated Business Introductions – Facilitated qualified business matching sessions, fostering meaningful conversations with high-potential prospects.
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Partnership Development Support – Guided initial partnership discussions to ensure alignment in goals, positioning, and long-term brand vision.
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Expansion Enablement – Supported Guardian Jewels in advancing two active partnership discussions across Singapore and Hong Kong, setting the stage for regional growth.
Overseas Business Matching for Link Millennium in Dubai
Our Approach:
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Brand Foundation Alignment – Built on the foundation of prior brand strengthening efforts for Link Millennium’s portfolio in Singapore, ensuring brand clarity and differentiation ahead of international outreach.
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Strategic Market Targeting – Identified Dubai as a high-potential market for expansion, aligning with the group’s long-term growth plans and upcoming brand development.
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Partner Opportunity Mapping – Curated a targeted list of potential partners based on market relevance, industry fit, and synergy with the new brand vision.
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Business Matching Facilitation – Conducted a series of qualified introductions in Dubai, leading to two confirmed business matches with aligned strategic interest.
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Partnership Development Support – Currently supporting the progression of partnership discussions, timed in tandem with the launch of Link Millennium’s upcoming new brand for maximum market impact.
Phase 3 — Overseas Market Promotion
Once market demand and potential partnerships have been established through successful business matching, the next strategic step is Overseas Market Promotion. Whether operating in B2B, B2C, or B2B2C sectors, it is essential to actively promote your brand within the target market. Effective market promotion strengthens brand visibility, reinforces credibility, and creates stronger collaboration opportunities. For B2B2C businesses, it is especially critical to position yourself as the brand principal—ensuring consistent messaging, increasing awareness, and building trust among partners and end-consumers alike.
Overseas Market Promotion for Recruit Now in Malaysia
Project Outcome:
The Recruit Now Malaysia campaign established early brand equity and market presence through strategic outreach, media exposure, and influencer engagement—positioning the brand as a trusted recruitment platform and setting the stage for long-term growth in Malaysia’s dynamic workforce landscape.
Overseas Market Promotion for AR Limousine in Cambodia
Project Outcome:
The Cambodia expansion campaign successfully positioned AR Limousine as a premium transport service provider in a new and competitive market. Through a combination of targeted lead generation, influencer engagement, and strategic public relations, the brand achieved strong brand visibility and credibility among both B2B and B2C audiences. This campaign laid the groundwork for AR Limousine’s long-term growth in Cambodia’s expanding luxury and tourism sectors.
Phase 4 — Overseas
In-Market Business Development
Following successful business matching and market promotion, some companies may lack the internal resources, lead time, or suitable personnel to sustain momentum in a new market. This is where our Overseas Business Development support becomes critical. Our in-market team continues to engage prospects, nurture partnerships, and drive sales activities on your behalf. By actively farming the market and converting leads into revenue, we ensure continuity, market traction, and tangible growth—bridging the gap between initial entry and long-term market establishment.
