Overseas Market Promotion

This initiative supports SMEs in building overseas brand presence, generating qualified opportunities, and accelerating sustainable international growth. It aims to position the Company as a credible and market-ready Singapore brand among overseas customers, distributors, partners, and investors. By integrating digital marketing, lead generation, marketing collaterals, social media, and public relations, the programme delivers consistent messaging, drives market engagement, and nurtures prospective leads through structured and scalable processes. Performance reporting and market insights will support informed decision-making, enabling the Company to refine future strategies and pursue deeper commercial opportunities in overseas markets.

Recruit Now | Malaysia

Adspace | Indonesia

Brand Awareness Campaign (2 Animation Videos & Instant Experience Landing Page)

Leads Generation Campaign (Real-Time Lead Automation System Setup (SMS + Email Automation))

6 Month Social Media Management

Influencer Marketing

PR Consultancy & Support (Media Pitches & Press Releases)

Post Project Reporting (Campaign Analytics & Roadmap)
To support Recruit Now's regional expansion, SJ developed and executed an integrated market entry strategy for Malaysia focused on driving measurable business outcomes and long-term market positioning. The initiative generated 286 highly targeted regional leads, establishing a qualified lead pipeline supported by real-time message & email automation to improve response rates, lead nurturing, and conversion efficiency.

Through a sustained social media strategy, Recruit Now strengthened its credibility, visibility, and brand trust among employers and job seekers, enabling prospects to move more effectively through the marketing funnel from awareness and consideration to enquiry and conversion. Strategic PR and communications further reinforced recognised media validation and enhanced brand legitimacy, increasing stakeholder confidence and amplifying market reach.

The project demonstrated how Singapore brands can successfully utilise Malaysia as a launchpad for regional growth by combining performance-driven lead generation with reputation building. Beyond immediate commercial opportunities, the initiative established a scalable customer acquisition engine, improved conversion effectiveness, and laid the strategic foundation for sustainable expansion and long-term market leadership.

Brand Awareness Campaign (2 Animation Videos & Instant Experience Landing Page)

Leads Generation Campaign (2 Animated GIF Videos & Carousel Ads)

Real-Time Lead Automation System Setup (SMS + Email Automation)

3 Month Social Media Management

Influencer Marketing

PR Consultancy & Support (Media Pitches & Press Releases)

Post Project Reporting (Campaign Analytics & Roadmap)
SJ spearheaded Adspace’s expansion into Indonesia by designing and implementing a comprehensive market entry strategy aimed at driving business growth and establishing a strong premium brand presence. The campaign integrated targeted brand awareness and lead generation initiatives. As a result, the campaign delivered more than 1.81 million impressions and generated 22 highly qualified corporate leads. These leads were seamlessly connected to a real-time SMS and email automation system, enabling efficient lead nurturing and improved conversion opportunities.

Over a three-month period, strategic social media management and carefully executed influencer collaborations significantly strengthened Adspace’s visibility, credibility, and brand trust among potential enterprise clients. This enhanced digital presence helped guide corporate decision-makers through every stage of the marketing funnel, from initial brand discovery to active enquiries. Complementing these efforts, targeted PR consultancy initiatives, including media outreach and strategic press releases, secured valuable media exposure, expanded market awareness, and reinforced Adspace’s positioning as a leading visual production and branding partner.

Supported by detailed campaign reporting, performance analytics, and a long-term strategic roadmap, the project delivered far more than immediate business opportunities. It created a scalable customer acquisition framework for regional growth, validated a repeatable international expansion model, and established a solid foundation for sustainable success and market leadership across Southeast Asia.

Yew’s Tuition Centre | Vietnam

Philocali 2 Brides | AUSTRALIA

Brand Awareness Campaign (2 Animation Videos & Instant Experience Landing Page)

Leads Generation Campaign (2 Animated GIF Videos & Carousel Ads)

Real-Time Lead Automation System Setup (SMS + Email Automation)

6 Month Social Media Management

Influencer Marketing

PR Consultancy & Support (Media Pitches & Press Releases)

Post Project Reporting (Campaign Analytics, Social Media Growth, & Roadmap)
SJ developed and delivered a regional strategy designed to boost student enrolment and build a premium educational presence to support Yew’s Tuition Centre’s entry into Vietnam. The campaign brought together brand awareness and lead generation efforts through animation videos, Instant Experience landing pages, and interactive carousel ads, helping the brand connect with its target audience effectively. As a result, the campaign generated more than 1.56 million impressions, reached 1.04 million people within the intended demographics, and produced 75 strong student enrolment leads, all linked to a real-time SMS and email automation system for faster response and more effective nurturing.

Over a six-month period, SJ also managed the brand’s social media presence and led localized influencer marketing efforts, strengthening Yew’s Tuition Centre’s credibility, visibility, and trust among parents and students. This ongoing digital engagement helped families move smoothly from awareness to enquiry, while PR support through media pitches and press releases added further recognition and reinforced the center’s standing as a trusted Singaporean education provider.

By integrating performance-driven marketing with locally tailored content, this cross-border initiative highlights an effective approach for education brands entering the Vietnamese market. The campaign was reinforced by comprehensive reporting, in-depth analytics, social media performance insights, and a clear strategic roadmap. Beyond generating immediate business outcomes, it successfully built a scalable student acquisition system, validated a repeatable expansion strategy, and established a strong foundation for sustained long-term growth.

Ad Campaigns: Ran Facebook and Instagram brand and lead campaigns.

Lead Generation: Created automated SMS and email nurturing systems.

Social Media: Managed Facebook and Instagram content for 6 months.

Influencer Marketing: Partnered with three creators for local advocacy.

Public Relations: Sent two press releases and five media pitches.

Data Analytics: Delivered a complete post-project performance report.
Launching By Philocali’s skincare brand into Australia, SJ developed and executed an integrated market entry strategy focused on driving community growth and establishing a premium lifestyle footprint. The initiative combined targeted brand and lead campaigns across Facebook and Instagram, utilizing localized creative assets and data-driven targeting to capture the market. This coordinated effort generated 367,543 impressions, reached 197,458 individuals across targeted demographics on a highly optimized $500 ad budget, all seamlessly integrated into a real-time SMS and email automation system for immediate response.

Through a sustained six-month Facebook and Instagram social media management strategy and partnerships with three local creators for authentic advocacy, By Philocali significantly elevated its credibility, visibility, and brand trust among beauty consumers. This comprehensive digital presence organically reached over 3,800 accounts, enabling local communities to transition smoothly through the consumer funnel from initial discovery to active brand engagement. Concurrent PR consultancy, including two targeted press releases and five strategic media pitches, further reinforced media validation, amplified market reach, and solidified the brand's premium positioning.

This campaign shows how education brands can successfully enter the Australian market by pairing localized content with performance-led marketing. With detailed reporting, campaign analytics, social growth insights, and a clear strategic roadmap, the initiative delivered immediate commercial impact while also building a scalable student acquisition system, validating the expansion approach, and laying a strong base for long-term growth.

KING FIRE GROUP | HANOI, VIETNAM

ORANGE ROOM | VIETNAM

Brand Awareness Campaign (Corporate Video - About Us)

Leads Generation Campaign (Products/Services Corporate Video)

6 Month Social Media Management

EV Car Suppression System Brochure

Influencer Marketing

PR Consultancy & Support

Post Project Reporting
Establishing King Fire Group’s presence in Hanoi, Vietnam, SJ executed an integrated market entry strategy focused on securing strategic B2B partnerships and positioning the brand as Singapore's leading fire protection solution. The initiative deployed targeted brand awareness and lead generation campaigns, utilizing a comprehensive "About Us" corporate video and specific product-focused visual content alongside a specialized EV Car Suppression System brochure. This coordinated effort generated over 1.6 million impressions and secured 289 highly targeted corporate leads, proving robust international demand.

Through a sustained six-month social media management strategy and localized influencer marketing, King Fire Group significantly elevated its corporate credibility, technical visibility, and brand trust among Vietnamese industrial stakeholders. This comprehensive digital presence enabled enterprise prospects to transition smoothly through the commercial funnel from technical awareness to active procurement inquiry. Concurrent PR consultancy and support further reinforced recognized media validation, amplified market reach, and solidified the brand's reputation as an elite global safety provider.

Backed by detailed data analytics and post-project reporting, the campaign delivered more than short-term commercial gains, building a scalable regional acquisition engine, proving Vietnam as a strong launchpad, and setting the foundation for long-term global expansion.

Brand Awareness Campaign (Facebook & Instagram Ads)

Lead Generation Campaign (with Automated Real-Time SMS System)

Influencer Marketing Campaign

PR Consultancy & Support (Press Releases & Media Pitches)

Post Project Reporting
To establish long-term brand equity and secure a solid foothold in Vietnam, SJ executed an integrated market entry strategy positioning Orange Room’s TriFactor as a leading global sports and wellness brand. Moving beyond temporary promotions, the initiative built a sustainable acquisition engine across Facebook and Instagram. Delivering 2.3 million impressions and reaching 1.6 million individuals, the campaign captured 79 targeted participants, utilizing an automated, real-time SMS system to permanently accelerate the enrollment pipeline and improve conversion efficiency.

Through a localized influencer campaign, TriFactor shifted from an unknown entity to a trusted fitness authority, successfully launching a vibrant brand community. Generating 6,103 views and reaching nearly 6,000 unique accounts, this tailored advocacy created organic brand advocates who pulled athletes through the funnel into active event registration. Combined with targeted press releases and strategic media pitches, this approach secured permanent brand legitimacy and long-term media validation that amplified market reach far beyond the campaign's timeline.

Ultimately, this initiative established a repeatable international playbook for converting localized community storytelling into permanent regional growth. Supported by deep data analytics and comprehensive post-project reporting, the project successfully transitioned Orange Room into a scalable global framework. Beyond immediate engagement, it laid the definitive strategic foundation for sustainable expansion, high conversion effectiveness, and long-term market leadership across Southeast Asia.

ORANGE ROOM | THAILAND

AR LIMOUSINE | MALAYSIA

Brand Awareness Campaign: Launching engaging social media campaigns to actively build brand awareness.

Lead Generation: Setting up automated SMS and email systems to seamlessly capture and nurture potential prospects.

Influencer Marketing: Partnered with a top Thai fitness influencer for local brand advocacy.

PR Consultancy & Support: Distributed 2 press releases and 5 media pitches to Thai media.

Data Analytics: Tracking all campaign numbers to provide clear, actionable recommendations for future growth.
Capturing critical regional momentum in Thailand, Orange Room collaborated with SJ to develop and execute an integrated market entry strategy focused on community building and positioning TriFactor as a premier sports and wellness brand. The initiative deployed targeted brand awareness and lead generation campaigns, utilizing high-impact creative assets and automated SMS and email nurturing systems to seamlessly capture the market. This coordinated effort reached over 1.35 million individuals and secured 176 qualified participant leads, permanently accelerating the event enrollment pipeline.

Through a sustained social media management strategy and partnership with a top Thai fitness influencer for local brand advocacy, TriFactor significantly elevated its credibility, visibility, and brand trust among the fitness community. This tailored partnership organically reached over 2,100 unique accounts, naturally jumpstarting a new community and enabling prospective athletes to transition smoothly through the consumer funnel from discovery to active registration. Concurrent PR consultancy, including two distributed press releases and five strategic media pitches to Thai media, further reinforced recognized media validation and amplified market reach.

By translating data-driven analytics into a scalable regional framework, this campaign moved beyond immediate commercial wins to deliver a repeatable international expansion playbook. The initiative successfully converted localized market engagement into permanent cross-border growth, establishing the definitive strategic foundation required for sustainable expansion, optimized conversion efficiency, and long-term sector leadership.

Ad Campaigns: Launching engaging social media campaigns to actively build brand awareness.

Lead Generation: Setting up automated lead generation and real-time SMS systems to capture prospects.

Influencer Marketing: Teaming up with a local regional creator to authentically expand brand outreach.

Public Relations: Crafting and pitching tailored media content directly to high-end lifestyle publications.

Data Analytics: Tracking performance metrics to deliver clear, actionable recommendations for regional scaling.
AR Limousine partnered with SJ to expand its premium cross-border presence between Singapore and Malaysia through a targeted market entry strategy focused on customer acquisition and brand positioning. Leveraging high-impact creatives, lead generation campaigns, and real-time SMS automation, the initiative reached over 960,000 individuals on a $500 budget and generated 61 qualified leads, accelerating the reservation pipeline and improving conversion efficiency.

Ongoing social media management and a strategic regional influencer collaboration further strengthened brand credibility and visibility among affluent travelers, driving organic awareness and guiding prospects from discovery to booking. Complementary PR efforts with tailored media placements reinforced brand validation and extended market reach.

Supported by comprehensive performance tracking and analytics, the campaign evolved beyond short-term results to establish a scalable cross-border growth framework, delivering a repeatable expansion playbook and laying a strong foundation for sustained growth and leadership in the premium transport sector.

VERIFY8 | AUSTRALIA

VERIFY8 | THAILAND

Brand Awareness Campaign (Animation Videos & Instant Experience Landing Page)

Leads Generation Campaign (GIF Ads & Real-Time Automation System Setup)

3-Month Social Media Management (Facebook & Instagram)

Influencer Marketing (Partnerships with 3 local influencers)

PR Consultancy & Support (5 Media Pitches & 2 Press Releases)

Post Project Reporting & Analytics
Capitalizing on Australia's highly receptive regulatory landscape and strong demand for robust compliance solutions, SJ positioned Verify8 to capture this market premium by executing an integrated market entry strategy. Moving beyond temporary promotions, the initiative built a sustainable acquisition engine across Facebook and Instagram to establish the brand as a trusted industry leader. Reaching 1.74 million individuals, the campaign captured 75 qualified corporate leads, utilizing a real-time automation system and targeted GIF ads to permanently accelerate the sales pipeline and improve conversion efficiency.

Through a localized three-month social media management strategy and partnerships with three local influencers, Verify8 shifted from an unknown entity to a trusted authority, successfully launching a vibrant brand community. This tailored advocacy and animation-driven Instant Experience landing page created organic brand champions who pulled prospective B2B clients through the funnel into active inquiry. Combined with two targeted press releases and five strategic media pitches, this approach secured permanent brand legitimacy and long-term media validation that amplified market reach far beyond the campaign's timeline.

This initiative provided a repeatable playbook for transforming localized engagement into permanent regional growth. Guided by deep analytics, the campaign transitioned the brand into a scalable framework that moves beyond immediate wins. Ultimately, it established the strategic foundation for sustainable expansion, optimized conversion efficiency, and long-term leadership within the Australian sector.

Brand Awareness Campaign (Corporate Video - About Us)

Leads Generation Campaign (Products/Services Corporate Video)

6 Month Social Media Management

EV Car Suppression System Brochure

Influencer Marketing

PR Consultancy & Support

Post Project Reporting
Expanding its reach into Thailand, Verify8 captured critical regional momentum as SJ developed and executed an integrated market entry strategy focused on securing corporate partnerships and establishing a premium brand presence. The initiative deployed targeted brand awareness and lead generation campaigns, utilizing a comprehensive corporate video and specific product-focused visual content alongside a specialized EV Car Suppression System brochure. This coordinated effort generated over 1.16 million video plays, reached 1,742,914 individuals and secured 75 direct corporate leads.

Through a sustained six-month social media management strategy and localized influencer marketing, Verify8 significantly elevated its corporate credibility, technical visibility, and brand trust among industrial stakeholders. This comprehensive digital presence triggered a massive surge, hitting 1.6 million Facebook views, while Instagram reached 29.9K unique accounts, enabling prospective enterprise clients to transition smoothly through the commercial funnel from technical awareness to active inquiry. Concurrent PR consultancy and support further reinforced recognized media validation, amplified market reach, and successfully launched a vibrant brand community.

By translating data-driven analytics into a scalable regional framework, this campaign moved beyond immediate commercial wins to deliver a repeatable international expansion playbook. The initiative successfully converted localized market engagement into permanent cross-border growth, establishing the definitive strategic foundation required for sustainable expansion, optimized conversion efficiency, and long-term sector leadership.

D3 DIAMONDS | AUSTRALIA

ACEPAC IMPORT & EXPORT | SAUDI ARABIA

Brand Awareness Campaign including the development of animation video and GIF drafts.

Leads Generation Campaign deployed across Facebook and Instagram.

Campaign Analytics and post-project strategic recommendations for long-term growth.
D3 Diamonds strengthened its presence in the Australian market through an integrated awareness and lead generation strategy designed to elevate brand visibility and drive qualified enquiries. The initiative deployed high-impact creative assets, including animation video drafts and GIF variations, alongside a dedicated Instant Experience landing page on Facebook to capture and engage audiences effectively. A real-time SMS and email automation system was also implemented to streamline lead capture and response, ensuring seamless conversion from engagement to enquiry.

The campaign successfully delivered strong market penetration and efficient performance outcomes. Brand awareness efforts reached 159,980 individuals and generated 306,166 impressions, achieving a highly cost-efficient rate of $3.13 per 1,000 people reached. On the performance marketing side, the initiative secured 69 qualified leads at a controlled cost per lead of $7.24, reflecting strong targeting precision and conversion efficiency.

Overall, the campaign established a solid foundation for D3 Diamonds in Australia, combining scalable awareness reach with measurable lead generation impact, and reinforcing long-term growth potential in the premium jewellery market.

Digital Campaigns: Designed and launched targeted brand awareness and lead generation campaigns on Facebook and Instagram.

Social Media Management: Executed a comprehensive content strategy featuring animated videos, GIFs, and carousel ads.

PR & Influencers: Partnered with local Saudi food and lifestyle influencers and distributed strategic media pitches and press releases to build regional credibility.
Strong market traction was achieved for Acepac Import & Export in Saudi Arabia through a multi-channel digital strategy spanning brand awareness and lead generation across Facebook and Instagram. The campaign combined high-impact creative execution, including animated videos, GIFs, and carousel ads, with structured social media management, ensuring consistent visibility and sustained audience engagement throughout the market.

Brand awareness performance delivered significant scale, reaching over 1.74 million people and generating more than 1.6 million video views on Facebook, reflecting strong content traction and regional relevance. In parallel, the lead generation engine captured 75 qualified business leads, demonstrating both efficient targeting and strong conversion flow from engagement to enquiry.

Further amplification was achieved through collaborations with Saudi food and lifestyle influencers, supported by targeted media pitches and press releases that strengthened local credibility and brand authority. The initiative concluded with a strategic roadmap centred on B2B partnerships, sustained influencer engagement, and a localized omnichannel approach to support long-term market growth in Saudi Arabia.

TIONG BAHRU YONG TAU FOO | VIETNAM

TIONG BAHRU YONG TAU FOO | INDONESIA

Brand Awareness Campaign (Corporate Video - About Us)

Leads Generation Campaign (Products/Services Corporate Video)

3 Month Social Media Management

Influencer Marketing

PR Consultancy & Support

Post Project Reporting
Tiong Bahru Yong Tau Foo successfully launched into the Vietnam market with a clear strategy to build its brand presence and find strong regional distribution partners. By sharing the brand's rich story through an “About Us” corporate video and using targeted product ads, the campaign built great early awareness. This approach worked incredibly well, capturing 39 high-quality business leads at a very low cost of just $6.18 each.

To keep this momentum going, a steady three-month social media management plan was put into action. This kept the brand active and highly visible online, bringing in over 859,000 total impressions across major digital channels.

At the same time, local influencer marketing and strategic PR support helped build quick trust with the public. It highlighted the brand's Singaporean heritage, proving that there is a real, strong demand for their food in Vietnam. Instead of looking like just another foreign food stall, Tiong Bahru Yong Tau Foo positioned itself as a trusted, successful, and scalable concept that local businesses would want to invest in.

With clear campaign data and detailed post-project reporting guiding every step, the initiative built deep market confidence. It perfectly set up the historic brand to connect with valuable regional partners, creating a solid foundation for long-term global growth.

Brand Awareness Campaign (Corporate Video - About Us)

Leads Generation Campaign (Products/Services Corporate Video)

3 Month Social Media Management

Influencer Marketing

PR Consultancy & Support

Post Project Reporting
Tiong Bahru Yong Tau Foo expanded its regional presence into Indonesia through a focused market entry strategy aimed at strengthening brand positioning and unlocking strategic partnership opportunities. Leveraging compelling corporate storytelling through an “About Us” video and product-led service content, the initiative built strong early-stage awareness while shaping clear brand understanding among Indonesian stakeholders. This was further reinforced through a structured three-month social media management programme, ensuring consistent visibility and sustained engagement across key digital platforms.

Ongoing influencer collaborations and PR consultancy efforts elevated brand credibility and deepened its heritage appeal, allowing Tiong Bahru Yong Tau Foo to resonate more strongly within Indonesia’s F&B landscape and build meaningful interest from potential partners. These efforts helped position the brand not just as an exporter, but as a culturally trusted and scalable Singaporean heritage concept suitable for long-term regional collaboration.

With clear campaign execution and post-project reporting guiding the process, the initiative helped build strong market confidence and meaningful partner interest, positioning Indonesia as a promising expansion opportunity and creating a solid platform for future regional growth and collaboration.