What is the role of the MRA Grant in the expansion phase?

The Market Readiness Assistance Grant is the funding instrument of the expansion phase: where the EDG supports building the business, the MRA supports taking it into each new overseas market. In the SJ Digital Media Solutions methodology, the MRA is applied market by market as the phased expansion proceeds.

The grant's structure maps directly onto SJ's expansion work:

• Overseas business development, capped at fifty thousand Singapore dollars per market: the pillar under which SJ's executive-level business matching sits, funding the identification of approximately 25 qualified organisations and the minimum of eight decision-maker meetings

• Overseas market promotion, capped at twenty thousand Singapore dollars per market: the pillar funding the in-market campaigns, trade fairs and localised promotion SJ runs around the entry

• Overseas market set-up, capped at thirty thousand Singapore dollars per market: advisory on the tax, legal, regulatory and intellectual property steps of establishing in the market

Following Budget 2026, support runs at up to seventy percent of eligible costs for SMEs within the one hundred thousand dollar per-market cap. Each application covers one activity in a single market, applications precede project commencement and take approximately eight to twelve weeks to process, and grants are reimbursed after verified claims, disciplines SJ manages for clients as a Registered Management Consultant.

Because the cap renews with each new market, a phased expansion draws fresh support at every step: Vietnam this year, Indonesia next, each entry structured, funded and claimed cleanly as the roadmap advances.