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Which types of partners can Overseas Business Matching secure?


Overseas Business Matching secures commercial partners who will represent, distribute or grow a company's products and services within a target market. The programme covers six partner types:

  • Distributors, who purchase and hold stock, then sell through their own channels in the market
  • Franchisees, who operate the client's business format under the franchise system in their territory
  • Licensees, who acquire rights to use the client's brand, technology or intellectual property in defined applications and territories
  • Agents, who represent the client and generate sales on commission without taking ownership of goods
  • Resellers, who purchase and resell products, typically without the exclusivity and marketing obligations of a full distributorship
  • Joint venture partners, who co-invest in a shared entity to build the business in the market together

For each partner type, SJ Digital Media Solutions applies the same executive-level methodology: a structured assessment of the client's objectives, identification of approximately 25 carefully selected target organisations, commercial qualification, and a minimum of eight qualified meetings with senior executives such as CEOs, Managing Directors and Business Owners who hold the authority to enter such partnerships.

Investor search is deliberately not part of Overseas Business Matching. Where a company seeks investors, SJ addresses this through its separate M&A advisory service, in which SJ conducts the assessment and recommendation of suitable investors for the client. This separation matters because investor engagement involves different qualification criteria, confidentiality standards and deal processes from commercial partner appointment.

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